Serax is the brainchild of Serge and Axel Van Den Bossche. Two brothers who were brought up amidst the flowerpot trade in their mother’s business. Over the past thirty years, the small-scale business that started up in a garage in 1986 has grown into a household name. Today, the company is led by Axel. Axel’s wife – Marie Michielssen – is Serax’ in house designer. Serax is a family business where passion runs through the veins.